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Zenrí & RíFuel Branding

Zenrí is a company that I branded in my Corporate Design & Branding course. They are a green company that uses 100% wind energy to power their facilities. Through my design I was able to show the progressive qualities and green sensibilities that Zenrí upholds.

I designed the logo, stationary, website, and Graphic Standards Guide which can be viewed here.

During the process for creating this logo, I wanted to tap into the core building blocks of Zenrí, renewable energy. This landed me on the simplistic combination of a wind turbine and accent mark.

RíFuel is a bio-diesel that is a subsidiarity brand of Zenrí. Being attached to the Zenrí brand, I wanted to mimic the geometric shape of the wind turbine in the Zenrí mark.

I designed the logo, website, and marketing sheet for the RíFuel bio-diesel.